What is in a name? A rose smells as sweet by any name, said the bard. But things are different in the tinsel town. More than the producers, story writers, directors, distributors and financiers, it is the tribe of numeroligists, which is ruling the roost in the film industry.

The successful directorial debut of Sajjid Khan is not Hey Baby but Heyy Babyy. The extra Ys had been suggested by a numerologist. Change of letters in the name or an entire change of the name is believed to bring in a large chunk of luck or a change of fortunes for the better.

Recently Rekha of “Anandam” fame changed her name to Akshara. Now, one more heroine Asha Saini changed her name to Mayuri. She is popularly known as Lux Papa after the lyric of the song in the film Narasimha Naidu, for which she danced along with Nandamuri Balakrishna. She acted in many Telugu, Tamil, Kannada, and Malayamam films-Telugu Cinemass.