Though Dil Raju has earned an enviable reputation as a successful producer in Tollywood, he seems to be failing to live up to expectations.

His last venture Munna , with Prabhas in the lead, wasn’t a big grosser at the Box office. So, now Dil Raju isn’t taking any chances. He is now producing a film with actor Allu Arjun in the lead.

Allu Arjun has given big hits like Desamuduru . The film is being directed by Bhaskar, who has earlier directed Dil Raju’s Bommarillu

Recently, the climax scene of this film has been shot at Kodaikanal. Actress Shiela of Hello… Premistara fame is playing the lead.

It is reliably learnt that Telugu film star Allu Arjun is roped in as the brand ambassador for Pepsi. Chiranjeevi and Pawan Kalyan were the first film stars to be roped into to promote Thums Up and Pepsi respectively in AP. Now Mahesh Babu is the brand ambassador of Thums Up. It were state level dealers of the cola companies that selected Chiranjeevi and Pawan Kalyan. This time around the cola companies directly approached the stars.Source: Idlebrain.com, Photo courtesy: Telugufm.com

Actress Vedika has a uncanny resemblance to Nagma and is therefore popularly called Jr. Nagma. She made her debut two years ago with a bilingual film “Sivakasi” is Tamil and Telugu with Arjun in the lead. The film failed miserably and she was out of action for a while.Lawrence cast her in “Muni” and from them on her career has picked up. She is now getting busy with offers pouring in. She is currently action with Kalyan Ram in the film “Vijayadasami”. She is also reportedly in contention for the heroine role in Bommarillu Bhaskar’s new film with Allu Arjun. She is also playing opposite Simbu in a Tamil film.

Source: Bharatwaves.com